Task 3.3 Target Audience Research

Genre -

The genre of horror wasn't the most popular genre of 2013. It came 8th out of 15 genres in last years box office. The genre of horror sold a total of 37 films and made a total gross amount of money of 57.5 million. The top performing title of the horror genre was the film 'World War Z'.

Audiences - 

47% of people that went to see 'World War Z' last year were between the age of 15 - 24.
Only 23% of people that went to see it were between the age of 25 - 34.
Which means that 30% of people that went to see the film 'World War Z' in 2013 were of the age of 35 or older.


YOUNG and RUBICAM’S FOUR CONSUMERS

MAIN-STREAMERS: 40% of population, They like security and belonging to a group.
SUCCEEDERS: People who have already got status and control

REFORMERS: Define themselves by their self-esteem and self-fulfilment
ASPIRERS: Want status and the esteem of others. Like status symbols, designer labels etc. Live off                         credit and cash


The target audience we are aiming for in our film is the adolescence and young adults, this is because the research shows that the audience that go to see horror films are aged between 15 and 24, which fits in to our category.